To optimize a faster website that is more likely to convert, there are 7 ways given below:
1. Images Optimization
Above 50% Google user searches on mobile devices. These 50% users will abandon your website if it doesn’t load properly within three seconds. The best way to optimize the images is to ensure proper sizing and format applied.
There are many image optimization software avcailable on the internet that retains the quality of the image while minimizing its size as much as possible.
2. Minimize HTTP Requests
3. GZIP Compression
A website employs lots of high-quality content (images, video etc), its file sizes are going to be rather large and will slow download times. For this reason, compressing webpages through Gzip is a necessary means for reducing load times.
Optimizing your site via GZIP compression is an easy way to save on bandwidth and speed up your website.
4. Minimize Plugins
WordPress users add Plugins which are an extremely popular method for adding additional functionality to webpages. While there is no limit on the number of plugins you can leverage, using too many can slower down your website’s speed.
Many bloggers leverage Facebook or Twitter plugins to highlight their social feed directly from their website. While this is great for increasing social followings, it’s rather unnecessary as the same thing can be accomplished via coding.
5. Leverage Caching
Caching is a proper way to speed up your webpage. This technique temporarily stores pages to reduce bandwidth and boost your webpage’s performance. By using this method, when a returning consumer arrives on your webpage, he/she will be served a cached version of the webpage; unless it has been altered or updated since the last cache.
6. Ditch Ads that Don’t Convert
Too much affiliate code or too many display ads can slow down your web page speed. Since the click-through rate for banner ads hangs at around 0.01 percent, these likely aren’t serving your website or its visitors. Go through your webpage’s promotional portals and eliminate any that are failing to garner attention or drive goals.
7. Check Out a CDN
The goal of your website is likely to drive revenue. To do that, you need a sizable amount of traffic. The slower your site is, the higher the bounce rate, the lower it sinks in the SERPs, and the less traffic you have.